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Perfumery without the marketing: how fragrances are built, what the concentrations mean, and how to find yours.

Fragrance families

A family is not a genre or a mood but a way of classifying a composition by the materials that dominate it. Knowing yours is useful mostly in practice: it is the fastest way to narrow fifteen hundred listings down to the dozen worth smelling. Below are the eight families our catalogue is organised by.

Citrus

Bergamot, lemon, grapefruit-led

The oldest and most transparent family: bergamot, lemon, grapefruit, neroli. Instant freshness — but citrus is volatile by nature, so classical colognes fade fast and modern compositions prop it up with musk or wood to make it last.

Character
Fresh, clean, bracing
When to wear
Heat, daytime, the office
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Floral

Flower-dominant

The largest family and the most varied: from transparent lily of the valley to dense tuberose. Rose and jasmine are the two axes most compositions are built around. It can be a light soloist or a heavy bouquet, so "floral" on its own tells you nothing about weight.

Character
Transparent through to opulent
When to wear
Any season, depending on density
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Fougère

Lavender, coumarin axis

Fougères do not smell of fern — no such smell exists. It is an invented construction: lavender on top, coumarin and oakmoss underneath. The family that defined what "masculine" perfume sounded like for a century, from the 19th-century fougères to today’s fresh accords.

Character
Herbal, with a bitter freshness
When to wear
Daytime, between seasons
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Chypre

Bergamot, oakmoss, labdanum axis

Built on contrast: bright bergamot on top against earthy oakmoss and labdanum below. That gap between opening and base is what makes a chypre recognisable, and what makes it read as grown-up. Restrictions on oakmoss mean modern chypres often rebuild the base from other materials.

Character
Dry, elegant, with a spine
When to wear
Autumn, evening, formal occasions
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Woody

Cedar, sandalwood, vetiver, oud

Cedar, sandalwood, vetiver, oud. It lasts longer on skin than any other family, because woody molecules are heavy and slow. It can be dry and pencil-like (cedar), creamy (sandalwood), earthy and smoky (vetiver, oud) — the range inside the family is wider than it looks.

Character
Warm, dry, tenacious
When to wear
Cold weather, evening, every day
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Oriental / Amber

Warm resins, vanilla, spices

Resins, vanilla, spices, balsams — the warmest and densest family. It develops slowly and projects strongly, so it wants a lighter hand than you would expect. In heat it can turn stifling; in winter it sounds exactly as intended.

Character
Warm, sweetish, opulent
When to wear
Winter, evening, occasions
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Gourmand

Vanilla, caramel, coffee

Vanilla, caramel, coffee, chocolate, almond — fragrances that read as edible. The youngest family: the count starts at Angel in 1992. The line between refined and cloying is thin, which is why niche gourmands are usually dried out with smoke, spice or salt.

Character
Sweet, warm, recognisable
When to wear
Cold weather, evening, informal
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Leather

Birch tar, suede, smoky leather

Leather is not a raw material but a reconstruction: birch tar, isobutyl quinoline, styrax. It can read as suede (soft, powdery) or as tar and smoke (sharp, nearly animalic). The boldest family and the least neutral — people either love it or do not.

Character
Smoky, dry, animalic
When to wear
Cold weather, evening, for the confident
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The borders blur — and that is fine

Most modern fragrances belong to several families at once: woody-ambers, floral-gourmands, citrus-chypres. The classification describes the accent rather than the formula, and in niche perfumery a pure family is the exception. That is why a fragrance in our catalogue can carry more than one family — not an error, but a more accurate description.

The most useful exercise is noticing which families recur among the fragrances you already like. That tells you more than any description.